My team and I were tasked with overhauling and improving the standard client product brochure. Utilizing metrics and comparing the competitor's collateral and campaigns, I created a design and image style that challenged industry convention, while my copy and editorial partners streamlined the content. Contemporary images with deeper emotional underpinnings draw the client into the piece on a more personal level and layers of Victorian textures handled in a modern fashion added a premium feeling while bridging Penn Mutual's 170+ year history with today's products and services.
Front Cover
2-3 Spread
Pages 4 and 5 of the Interior Spread
Back Cover